If at first you don’t succeed – call an airstrike.

"Better Out Than In" by Banksy

“Better Out Than In” by Banksy

Innovation can’t bust through the world’s doors without a failure or two. However sometimes, failure doesn’t come from the creator, but from the public. And it’s not their fault.

This week’s top news in art revolves around Banksy, a European guerilla street artist who just recently resides in New York. Like the story about the famous violinist playing in the subway, Banksy has failures that come from his audience and not from himself. But Banksy is much smarter than that. He uses the world’s misstep in proving the essential misconception about art: that art is worthless without a market.

So as a part of my brain fuel, I needed to brainstorm over why people didn’t buy Banksy’s art. Why did people buy torn off walls of Banksy’s graffiti art at a cost of a million dollars, but pass by his art sale of only 60$ a piece?

If anything, I find that the problem lies in trust. Nobody knows what’s going to happen. They don’t know you, your story, or whether this is something they want to invest in. It’s the same as innovations. Establishing trust with your audience will make them understand your concept more and dip both feet into the pool. Like Banksy, your audience doesn’t know if you’re the real deal or not. So take a second and consider this:

1. Have you experimented with your innovation on a small scale that can be demonstrated?

2. Have you considered a different approach in communicating with your audience?

3. Has an idea like yours been rejected before? Why?

We can all learn something from Banksy.